In 2011, founders Noam and Irene Krasniansky set out to create a product that would both replace disposable paper towels and be made from a sustainable and renewable resource. They also decided to plant trees to help reverse the damage from deforestation, with a goal of planting 1,000,000 trees. So far they have planted 200,000 trees.
Bambooee is rayon made from an organic bamboo source. The bamboo is harvested using sustainable and green practices. Once the bamboo is harvested, it regrows new sprouts every year. The harvesting techniques assure that the bamboo forests where Bambooee comes from continues to grow and yield the same amount of bamboo yearly.
Bambooee is durable, super absorbent, and machine washable up to 100 times, and easy to rinse out and quick to dry.
For every roll of Bambooee sold, they will plant a tree!
13 billion pounds of paper towels are thrown into landfills each year—this equates to 45 pounds of paper towels a year per person.